The end of May saw the long-awaited redesign of the new Football-Italia.net website. The previous version of the site had been with us for more than 15 years, and in recent times had begun to struggle with various compatibility issues that had resulted in downtime, and we had been limited in our ability to modernise as and when needed, both in terms of the site infrastructure, and in the design itself.
The new site is built using WordPress, and along with the clean and simple to use design, it brings with it added functionality: AMP, Push Notifications, SEO friendly pages, faster page loading, a responsive, mobile friendly design, and much more. Maintenance and future improvements should also be much easier now.
Our new branding was also launched, designed by Valentino Cellupica – in keeping with our new clean approach.
We have also had the opportunity to release different language versions of the site, with the French, Dutch, Arabic and Chinese sites all launched this month, with more to follow before the end of the year. Our audience is global, and it has long been a target of ours to help reach parts of the world where Italian is little spoken, and where Football Italia would be a vital resource for Calcio fans.
While the launch experienced some difficulties due to redirecting some 175,000 previous articles, those bugs seem fixed in the most part, and site users have increased by 40% over the month, and there has been some immediate uplift in organic traffic, which we expect to continue.
The new site was long overdue from both an aesthetic and a technical point of view, but now we expect to see significant growth in the coming year.
Meanwhile Q2 also saw us welcome new members to the Tiro Media team – Rachael Davies joined as a staff writer on Brick Fanatics, Dario Puglisi came in as Junior Web Developer, and this week Oli Coates joined the Operations team. We’re always on the lookout for talented team members across content, tech and operations, and welcome speculative applications!